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About Lolita Girl

We are an online shop for vintage bathing suits and retro swimwear for women.Offering flattering two piece swim styles and cute pinup swimsuits for women since 1999.

What Customers Are Saying

I LOVE your designs! & the quality is FANTASTIC as well. I got my bikini & love it! You have a new customer for sure! Beautiful outfits & GORGEOUS models! Thank you for inspiring me!!
Bernie Dexter
I recently purchased a swimsuit from you and absolutely LOVE it! Now I am obsessed and need another suit.
I have to tell you that your dresses are the really best, the material, the design, the quality is so much higher than everyone else. I have ordered so many dresses from everywhere and sent so many back! Yours are the only ones which are so great. Thank you.
BEST BEST BEST bathing suit I have ever owned!!!!

Our Story

Our Story

Welcome to Lolita Girl Clothing, founded in 1999 by husband and wife Steven Williams and Maureen Fokos. The couple currently resides in Laguna Beach where they originally started Lolita Girl in an upstairs bedroom. Before long, as the business grew to consume most of their living room and garage, they realized that they required more space. The Lolita Girl design studio and showroom is now located in Irvine, California.

The company's vintage infused designs are inspired by the fabulous pin-up girls of the 40s and 50s and the bombshell silver screen sirens of the era. The Lolita Girl line can be found in boutiques and specialty stores around the globe as well as select on-line retailers.

After several successful years of selling pin-up inspired lingerie and dresses, in 2004 Lolita Girl launched "Poolside," a playful pin-up line of women's swimwear. The glamour girls of decades past were revived with this sweet, playful pin-up collection that has been an overwhelming success. "Since we are located in Southern California, it was a natural progression for us to move into swimwear," says company head designer and co-founder Maureen Fokos. "We're bringing back a unique look and vibe to a customer and culture that has otherwise been overlooked. Packed full of sass, the Poolside line as well as the Lolita Girl brand have made a huge splash in the industry".

In 2012, Lolita Girl released their newest collection, Simply White by Maureen Fokos. A darling and romantic bridal collection that features wedding gowns with fun finishing touches and a vintage sense of style. Each dress is Made To Order so that it can be customized for each individual bride. The classic and feminine silhouettes exude vintage elegance and style that take you back to a simpler time.

All of our garments are designed and manufactured in the USA. We focus on getting the best fit for each unique garment while paying special attention to even the smallest detail. This philosophy has allowed Lolita Girl to produce the high quality 'one of a kind' garments for which we've become known. Each silhouette is designed and draped on a dress form which allows us to really focus on the fine details. After this, each garment is fit, measured and adjusted on a fit model prior to making the patterns. Because of this labor of love , we release only a limited number of new designs each year.